iPIXEL and KT Olleh TV release TV’s first AI home fitness service

■ IPIXEL’s ‘HowFIT’ provides an AI Live Fitness Platform through KT Olleh TV.

■ Gyeonggi Innovation Center has highly rated the technology and business feasibility of iPIXEL. They have received support from the Gyeonggi Innovation Center and KT joint commercialization program.

■ iPIXEL are receiving recognition: Selected to the TIPS program, attracted 2 billion won of pre-series A investment, and won an award in Google Play’s Best Apps of 2021.

The Gyeonggi Center for Creative Economy and Innovation (hereinafter referred to as the “Gyeonggi Innovation Center”, center director Shin Hyunsam) supported company iPIXEL (CEO Sangsoo Lee) announced on the 10th that it is offering “HowFIT” through KT’s IPTV service “Olleh TV”.

“HowFIT” is an AI live fitness platform designed for remote personal training environments. It was developed by iPIXEL and jointly commercialized with Shinhan Life.

The service was originally provided as a mobile app, where users either had to view it on a small smartphone screen or connect it to a TV or Monitor using the smartphone mirroring function.

These limitations have been overcome and iPIXEL and KT, now for the first time in Korea, provide a convenient remote home fitness service through IPTV.

iPIXEL CEO Sangsoo Lee said “We will continue to release next generation metaverse content such as K-pop dance content augmented with AI”, adding “We will continue to create new and valuable customer experiences as well as scaling up our business”.

iPIXEL is driving innovation in user experiences in the digital field, and has completed a pre-series A investment round of 20.6 billion KRW from Blue Point Partners and two others this year.

iPIXEL continues its rapid growth including having “HowFIT” selected as the best app in the self-development category for Google Play’s Best Apps of 2021.

In 2020, through “Platinum Technology Investment” (CEO Lee Chang-Soo), iPIXEL was selected in the private-led technology start-up support program (TIPS) organized by the Ministry of SMEs and Startups. With accelerating and open innovation support from the Gyeonggi Innovation Center it was able to form a partnership with KT.

This year, it gained recognition for its technology and business feasibility and was given an award at KT’s ‘Digico Contest to Discover Future Growth Enterprises’. It was also selected in the ‘2021 K-Champ Collaboration’ program hosted by the Gyeonggi Innovation Center and KT and will continue to receive support through this.

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