The exhibition booth of “iPIXEL”, a Korean digital healthcare company, attracted the most visitors on that day. iPIXEL presented a remote exercise guidance program called “Exercite.” This is already available in Korea, under the name of HowFIT.

Using artificial intelligence (AI) technology, iPIXEL analyzes users’ movements using a webcam or smartphone camera in real time, in order to ensure they are performing an exercise accurately. You follow the movements of the expert on the screen and the program checks whether you are performing the correct movements, your exercise intensity, etc.

AI analysis is not performed in the cloud, rather on the set-top box itself. Sangsoo Lee, CEO of iPIXEL, explained, “The video information is not sent to the cloud because sensitive information such as the user’s face and their house interior is included. Instead, AI analysis is optimized, conducted on the set-top box, and only results are sent to the cloud.” He added, “Up until today, several companies, including the U.S. bicycle simulation company Peloton, have visited the booth”, explaining,  “I think it will be competitive in the U.S. market, which values personal information protection.”