iPixel, focusing on a total digital healthcare company combining AR and AI

– Performance of home fitness ‘Howfit’, launch of ‘Exercite’ with real-time exercise recognition and posture feedback 

– CEO Lee Sang-soo “From fitness to home rehabilitation… “We will provide solutions for musculoskeletal disorders.” 


[Medical Newspaper/Daily Newspaper = Reporter Oh In-gyu] The demand for at-home exercise, which is pointed out as an alternative to face-to-face treatment after diagnosis, mainly in orthopedics and rehabilitation medicine, continues to rapidly increase in the areas of daily health management and rehabilitation exercise, but △ analysis , the situation is unstable due to difficulties with guidance, privacy issues, and the absence of a business model for market appeal. 

iPIXEL (CEO Lee Sang-soo), which is attracting attention as a leading company that overcomes this, is attracting attention by revealing its determination to grow with the goal of becoming a total digital healthcare company for the artificial intelligence home fitness market and at-home rehabilitation exercise through AR and AI recognition, which are next-generation core technologies. 

CEO Lee Sang-soo met with the Medical Newspaper and said, “Based on over 1,600 AI exercise data, we provide real-time feedback on user performance during exercise, analyze muscle stimulation areas, exercise angles, etc. to check results, providing digital healthcare and health. “It provides key data needed for management,” he said.

Specifically, 3D recognition of muscle area, ROM (major angle, etc.), and exercise performance is possible. It was divided into 15 muscle parts, analyzed and expressed, and applied under the major categories of upper body, core, and lower body. Collect exercise accuracy and performance results by period and classification. Previously, iPixel received a lot of attention by jointly launching its self-developed AI home fitness service, ‘HowFit’, into the market with Shinhan Life. 

This service won the grand prize at the Digico contest hosted by KT, and also won the grand prize for Google Play’s Best App. In the questionnaire asking about the special advantages of the technology, the first choice was the convenience of being able to use it comfortably by attaching only a webcam to a smart TV. It is possible to overcome the limitations of mobile screen movement and provide users with more diverse options. CEO Lee said, “The highest percentage of users are women in their 40s who often stay in the living room for health and rehabilitation purposes, and being able to access it comfortably on a large screen has become an advantage,” adding, “Fast response speed through AI optimization and multi-platform “I would like to introduce it as a strength,” he explained. 

In addition, iPIXEL also launched ‘Exercite’, a real-time AI fitness service targeting the global market. Real-time AI exercise recognition and posture feedback are possible, and customized exercise is recommended through analysis of personal exercise data. With AI technology optimized for on-device use, there is no need for server communication, and it is equipped with a system that automatically maps AI exercise movements to images through iPIXEL’s own cloud service. 

Furthermore, CEO Lee Sang-soo said, “With a linking method without personal information issues, you can already enter the exercise prescription code in the hospital EMR and check the patient’s exercise performance results.” He added, “We are working on the task of upgrading AI home training services for non-face-to-face rehabilitation exercise and telemedicine. “We are collaborating with a number of hospitals through this,” he added. 

Key expected effects include discovering potential customers by providing healthcare services rather than simply providing insurance information, dominating the market by utilizing services that meet conditions, and establishing branding that increases the hospital brand value through AI rehabilitation treatment as a smart hospital.

At the end of the interview, CEO Lee said, “Currently, we are focusing our rehabilitation exercise prescription technology on the wellness field rather than medical, but in the future, we want to become a global platform incorporating telemedicine where patients can receive prescriptions and recover at home.” . He repeatedly emphasized, “We want to go beyond motion recognition and incorporate object recognition, and we already have the technology. In addition, we will advance our services through close collaboration with our customers and grow to provide solutions for various musculoskeletal diseases.”